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A guide to leading practice transformation into an innovation-driven insurer. In all conceivable future scenarios, insurers will have to choose between two business models: the invisibility model or the engagement model. Genuine innovation will transform the core business, which makes cannibalization unavoidable.
The scenario is the same in most developed countries around the world: life expectancy is rapidly increasing, while birthrates are falling. Causes include growing prosperity, and medicine and pharmaceuticals that are becoming increasingly effective. As a result, the share of older people in the population is rising.
Today, the potential of media and entertainment companies to understand their customers is greater than at any time in history. Successfully capturing insights from an array of sources and translating them into viable products, services and business models will go a long way in defining the leaders of today and the leaders of tomorrow.